Imagine this: You're in a high-stakes negotiation for your largest customer's most important shipment. The carrier gives you a rate that seems too high, but you can't be certain. Your instinct tells you to hold firm, but without actual market data, you're basically rolling the dice on your margins and your reputation.

Sound familiar? You're not alone.

Closing the Market Intelligence Gap

Millions of dollars in pricing decisions are made by freight forwarders each day based on insufficient data. Though ocean rates change daily, forwarders are mostly still using:

• Month-old market reports that are already outdated

• Fragmented spreadsheets that tell only part of the story

• Gut feelings rather than hard data

• Time-consuming manual comparisons that slow down deals

To solve this, we’ve partnered with Xeneta, the industry’s most trusted source for real-time ocean and air freight rate benchmarks, bringing their live market intelligence directly into Freightify.

The Freightify and Xeneta integration allows you to benchmark your spot and contracted rates on selected lanes with real-time market averages. This transparency enables more strategic pricing, accelerated negotiations, and improved confidence in negotiations with carriers and customers alike.

What You Can Do With It

Here's how the integration enhances your process:

• Live market comparison: Compare your spot and contract rates to world averages in real-time, not to data from last month.

• Global coverage: View average market rates by lanes and trades, not bound to a single geography.

• Seamless user experience: Everything you need to see shows up right within your current workflow. No extra logins or switching platforms.

Why It Matters Across Your Team

This integration is designed to add value across core functions within a freight forwarding organization.

Sales teams close more deals
Arm your sales team with accurate market data that they can leverage to confirm pricing and win deals quicker. When customers see clear, benchmark-backed pricing, trust is gained quicker and deals are closed sooner. No more "let me get back to you" delays while you verify rates.

Pricing teams make smarter decisions
Instantly determine if a rate is too aggressive or not competitive enough. The capacity to spot overpriced or underperforming lanes at a glance optimizes pricing strategy. Turn pricing from reactive into proactive.

Procurement teams negotiate like pros
Enter carrier negotiations armed with up-to-date market data. Know exactly where the rates need to be and have the confidence to stand up when carriers attempt to hike prices.

Where It Fits in Your Day-to-Day

This integration supports scenarios like:

• Comparing your spot rate for a given lane with the market average before making a booking decision

• Determining if a long-term contract is competitively priced prior to commitment

• Benchmarking current contract rates in preparation for future carrier negotiations

• Determining lanes where pricing should be adjusted in order to remain profitable

These types of insights aren't just convenient; they provide actual financial outcomes. Xeneta customers, for example, report an average 6.5% reduction in annual freight spend, thanks to smarter, data-backed decisions.

A Better Way to Benchmark

Prior to this integration, forwarders had limited choices. They could either invest in a stand-alone benchmarking solution or use less timely sources of data. Now that Freightify and Xeneta collaborate, benchmark data is provided directly during rate discovery. This does away with guesswork and changes the way forwarders go about pricing strategy.

Ready to Get Started?

With this integration, Freightify isn't just getting you the best rates. We are getting you to comprehend them, compare them, and respond to them wiser and quicker than ever.

See how you can benchmark your rates against the market in real time. Explore the Xeneta integration here.