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Lars Jensen's Insights:Shifting Landscape of Carrier Profitability
Lars Jensen's Insights:Shifting Landscape of Carrier Profitability

Lars Jensen's Insights: Navigating the Red Sea Crisis and Global Shipping Dynamics. Discover how Freightify's spot rate indexing can benefit your business.

Team Freightify



Welcome to the first market commentary by me, Lars Jensen, exclusively for users of Freightonomics, a community by Freightify for freight pricing professionals. I hope you will find the information useful. The intention is to provide a series of analytical commentaries linking the global market developments to the developments seen specifically by the users of Freightify.

Impact of Red Sea Crisis:

Everyone in container shipping has seen the headlines. The Red Sea crisis has caused freight rates to skyrocket. Shippers are struggling to keep up with the plethora of new surcharges. Carriers have managed to reverse a situation of low rates and overcapacity to a situation of tight capacity and a reversal to more than profitable freight rates. And the headline from this is indeed correct.

But what is important to realize is that even though the above is a correct assessment of the situation related to the Red Sea and as a consequence some of the most pivotal trade lanes in the world, it is not true everywhere.

Interested to uncover the in-depth insights of this article? It's an exclusive article for the members of "Freightonomics."

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Frequently Asked Questions

Q: What is data-driven decision-making in freight forwarding?

It’s the process of using centralized, structured data and AI insights to drive procurement, pricing, and quoting decisions across global teams.

Q: Why is it difficult for freight forwarders to become data-driven?

Because most use legacy TMS systems and Excel workarounds that trap information in silos, making collaboration and transparency difficult.

Q: What is decision intelligence in logistics?

Decision intelligence connects data, people, and AI systems to continuously learn from transactions—transforming experience into scalable foresight.

Q: How does AI improve freight pricing and procurement?

AI learns from historical contracts, quotes, and bookings to suggest optimal pricing, detect anomalies, and improve margin consistency.

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